A product description is a text that tells a customer about the characteristics and benefits of a product. No matter if you sell services online or have a catalog of products, the product description should give enough information to users to make them want to buy the product right away. Product descriptions are crucial to the growth of any online store, regardless of its size.
Effective product descriptions have the power to entice customers and influence their purchasing decisions. Product descriptions that are well-written can boost your conversion rate dramatically. You can also have access to the best product descriptions for SEO optimization. So, here are the best ways to write a good copy.
Best Ways to Improve Your Product Descriptions
1. Identify Your Customers
What makes your copy good is that it’s targeted to a certain audience. Without knowing who you’re speaking to, you can’t write good descriptions. You want to be able to tell who’s your ideal buyer, what pain points and needs they have, and what products can solve their problems.
If you try to sell to everyone, you’ll end up selling to no one.
Try to identify who could most benefit from that product, what needs it can satisfy, and what expectations they may have.
2. Make It Easy to Scan
People don’t like reading long texts. This is because we have a very short attention span that keeps decreasing over the years. Everyone has time tracking tools to keep themselves away from distractions, and you sure don’t want to be considered a distraction. So you must try to make the product descriptions short and easily scannable.
You can achieve this by writing small paragraphs and including bullet points. You can also use different size fonts and lots of white space. Remember, you raise your chances of increasing conversion rates if you make easy-to-read descriptions.
3. Don’t Hesitate to Tell a Story
Is there a narrative behind your product that you’re especially fond of? To give your item more personality and engage your audience, use your product description to create an interesting story. It could be a story about why your consumer needs this product. Or, you can write about the product’s advantages. You can even use your storytelling abilities to create fake scenarios your customers can relate to. Products that have special meaning have a greater chance to be remembered.
4. Use Natural Language
Some of the best secrets of creating a good copy are to write like you’re speaking to one particular person. Try to imagine them standing right in front of you and describe the product like you’d describe it to a friend. Use a natural and energetic tone and try to be persuasive.
Use the second person “you” when talking to them. This trick helps to make an emotional connection with the audience and empathize with their challenges while also selling them a product.
It doesn’t have to be difficult to improve your product descriptions. They, however, can’t be neglected. They can tell stories, respond to queries, and communicate with your target audience in a way that builds relationships. They can also significantly improve your page’s search engine rating and drive more traffic to your online store. Instead of pushing your goods, your product descriptions should focus on the major reasons why they would improve your customer’s life.