In this digital age, it’s easy for brands to neglect traditional advertising tools. However, the events of the past two years are making many companies reconsider the importance of low-cost traditional advertising tools. Many companies’ marketing budgets have gone through tumultuous ups and downs because of the COVID19 pandemic.
According to Gartner, marketing budgets fell to their lowest levels ever in 2021. On average, a company only spends 6.4% of its annual revenue on marketing in 2021. But, lowering marketing budgets doesn’t mean that marketing teams’ expectations are also dropping. Companies still expect their marketing teams to generate leads in specific locations and communities.
That’s why old-school and low-cost marketing tools like custom flags are still extremely important.
The Comeback of Custom Flags in Marketing
Drive down any busy neighborhood. You’ll surely see custom-printed flags, banners, and promotional signs everywhere. Although most companies have a digital presence – digital marketing isn’t effective in all situations. Custom-printed flags offer reliable solutions when local businesses want to alert local audiences about new products, offers, amenities, etc.
Plus, marketing spending is lower than ever. Investing in low-cost and long-lasting marketing tools like custom-printed flags makes total sense. These flags continue to perform for brands, giving them exposure for years. The cost per thousand for custom-printed flags is much lower than any other type of advertising signage.
Long-Term Exposure
Well-designed custom-printed flags are visible 24 hours a day. They’re made of highly durable synthetic materials. These materials don’t pick up sunlight damage, moisture damage, etc. Leave them out for 365 days, and they’ll keep promoting your brand successfully. You can repurpose these durable flags repeatedly and use them for ten or more years.
Generate Instant Attention
If you have a significant event or sales program, custom-printed flags can help you instantly promote your events. Set them up outside your brick-and-mortar stores. Well-designed flags with unique shapes will keep drawing the eyes of everyone who passes by. Include simple marketing messages with your brand’s name, logo, and colors on these flags. These flags will keep contributing to your brand’s growth without any ongoing costs.
Use them in Various Situations
Another primary reason why custom-printed flags are so popular among companies is their versatility. These flags serve as high-quality promotional tools in a variety of occasions such as –
- Trade Shows: In-person events are making strong comebacks. Brands that want to stand out at these events use custom-printed flags to attract the attention of event attendees.
- Store Celebrations: Celebrating a business achievement or anniversary? Keep decorating costs down by buying custom-printed flags. Use these flags later to promote your store!
- Community Events: Celebrate festive occasions like Thanksgiving or Black Friday with custom-printed flags. Custom-print your brand name along with positive marketing messages on the flags to boost your brand value.
From grand openings to public relations campaigns – custom-printed flags are helpful in various situations. Modern-day consumers don’t like digital ads at all. They prefer receiving marketing messages via tangible and straightforward marketing tools like custom-printed flags!
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