It is the logo that’s the best well-known part that any business has. It is the one that promotes the brand, and its products that is why he is considered to be one of the most important factors in the achievement of any brand. The design of the logo is one of the possibilities to make the logo distinctive as well as allowing you to communicate the desired message to customers.
Modern technology allows the creation of the logo with a unique and unusual shape that will stand out from the logos of rivals in addition to attracting customers’ attention who will impact the image for the company and their products.
You can design an online logo with the logo maker Turbologo.
What is a logo?
It is the image of the business. It is him whom customers remember. It is displayed as images (text) which is subsequently associated with a particular brand by customers.
Even though the logo is only one image, the logo is able to perform numerous functions, among them:
– Advertising
Aids in the development of the brand’s popularity as well as its credibility. It can be displayed on various websites such as the Internet including banners or business cards in advertising for the business on television, and on other platforms for advertising.
– Protective
The logo on products safeguards the brand’s image that could be damaged by fakes that are of poor quality.
– Warranty
The logo on products assures buyers the good quality of the products.
-Distinctive
With the aid the logo consumers can distinguish the products of one brand from those of a different brand. Moreover, sometimes , the popularity associated with the brand is high that consumers are willing to pay more for their purchases. It is all to get an item with the most well-known logo.
What are the various forms of the logo?
Logos created by Mahjabin Afrin
There are various actual versions of the logo. These include:
1) Circle
The most well-known logos in this style are those of brands such as Euronews, Hewlett-Packard.
2.) The Ring
The most recognizable logos can be found in the following: AUDI, Mastercard.
3) Curve
The most well-known logos of this kind are owned by the following companies: Amazon, Reebok, British Airways.
4) Square
Most well-known logos include logos for companies such as Microsoft, Adobe, LUKOIL.
5) Triangle
The most striking examples of logos of this type are logos for brands such as Adidas, CAT, FISCHER.
6) Lines
The logos in this form are employed by the following brands: SOUNDCLOUD, IBM, CISCO.
7) Spiral
These logos are visible in the following brands: Spiral Health&Fitness and Ubisoft.
8.) The logo is in the form of an animal
The most famous logos in this design include those for Playboy, the logo of Playboy brand, and the trademark for Jaguar, and the logo of Jaguar brand.
How do you choose the logo shape?
Image Alina Starovoitova
A proper usage of the logo’s shape and all its benefits can help you create an entirely unique logo that can draw the attention of customers. However it is important to note that all logos have advantages and are best suited for specific areas of business.
1) Circle
The form of logo to be used is one that should be used to highlight the concept of friendship or unity. It is also a global element of peace and movement. By using this type of logo it is also possible to convey the fact that the business strives to be recognized in all regions of the world.
2.) The Ring
The logo’s ring (inside it)) will reveal the unity and strength of the group, as well as the refined work of each part that makes up the company model.
3) Curve
This logo is ideal to showcase the company’s creativeness and unconventional thinking. The logo’s curving lines suggests that the business is able to adjust to any circumstance and is able to alter its image immediately in response to the needs of customers.
4) Square
Logos with the form of a square symbolise the durability and reliability that the company’s brand has. There’s a secret significance behind these logos, which reveals the brand’s objectives and their ability to provide services of a high standard that can be measured in squares.
5) Triangle
The geometric shape symbolizes power and knowledge. In addition the triangle symbol is a sign that creativity, spirituality, and ethics of the company play a crucial aspect in the branding of the brand which chose this geometric design as its logo.
6) Lines
Logos with lines display determination, strength, confidence and peace. This style is usually selected by companies with high-tech technology for their logos.
7) Spiral
Logos with this design are extremely uncommon. They are a symbol of cycles, rebirths, and the infinity. Logos that are this type of are ideal for brands related to medicine, innovation or the arts and sciences.
8.) The logo is in the form of an animal
Logos that are distinctive can convey something about the brand and its goals. In addition they stand out against other logos. Each customer will be able to identify additional associations that can help them remember the meaning of the brand’s logo.
Conclusion
The logo is an essential element of any brand and it is what customers are able to see. By using logos, it’s feasible (necessary) to send an impression for them. They will speak about the products of the brand and its movements, as well as its goals and many other aspects.
The message will help the idea that the consumer will select the products from the brand, not other brands that will in turn impact the final profits, and also the popularity that the company enjoys.
