As TikTok creators adjust to the ever-changing digital landscape. Update and go with the audience’s choices. It is not only for TikTok but also applicable to other social media platforms. TikTok has over 850 million active users and a promising Gen Z audience of around 60%. Almost half of the TikTok users are under the category of Gen Z and millennials.
Who Is Gen Z?
Gen Z is people who were born between 1995 and 2012 and fall under the age group of 25 and below. As these people become prominent in the count of users, marketers must give importance to this younger generation. So first, get to know the pulse of this younger generation! Then, if you catch up with their perspectives, you may top on the ‘for you page’ of TikTok. If you want to know the accurate counts of your profile, use tiktok likes counter and know your performance.
How To Reach Gen Z Users In TikTok?
Many experts consider TikTok is one of the prominent platforms to reach Generation Z users apart from other social media platforms. According to recent research, nearly 20% of Gen Z users spend more than 5 hours a day on TikTok. So with your aesthetic and unique video style, you can grab the attention of Gen Z. Posting your videos during the active hours of Gen Z will pave the way for more followers on TikTok. Let us look in-depth at the different ways to drive engagement on Gen Z using TikTok. Let’s get started!
7 Best Practices To Drive Gen Z Engagement On TikTok
1. Brand Story
Experts say that the Gen Z audience follows an account or purchases any products from brands based on two factors such as trustworthiness and authenticity. Be transparent and original. Tell the audience how organically you develop your TikTok content? You can share your TikTok journey and tell about what inspires you to do videos?
2. Soft Selling
Gen Z users don’t like the hard selling of a brand. As this group is more intelligent, they can’t get fooled by false sayings. Many marketers till now have shown the products and services alone. Instead, try to explain how the products will change or improve their lifestyle. It hits in a different way of online marketing! You can add CTA’s like signing up for a free demo or tutorial in your videos.
3. Audience Representation
If you give a voice to current problems or give some solutions to young people’s issues, you can quickly drive Gen Z’s attention. Your content should portray that you give importance to equality and diversity. Think behind the camera and do a lot of research to derive the topic. If you address a critical issue with a strong sense of social connection from the current incident, your video content should give a feeling of positivity, friendship, and fellow membership.
4. Scarcity Tactics
Scarcity tactics are so simple, and it is being followed over generations in practical life. However, it is more beneficial for businesses or brands. Just create a TikTok challenge and place a time limit or offer a special promo to the users who participate first on the challenge. The success or failure criteria of a campaign depending on the users’ reach. On a limited offer, viewers will rush on to grab the offer. They will share your challenge with others; thus, Gen Z’s engagement will be more on TikTok. Influencers shall also place promo codes for a limited time to drive more traffic. You can use tiktok views counter to get the accurate views for your profile.
5. User-Generated Content
Make TikTok’s Gen Z users immersed with your videos. It is not enough to share videos or photos with your audience. Every day, they expect creativity and entertainment with your videos. So have a uniqueness in every content you post. The beauty of the TikTok algorithm is that if you create it right, it will automatically deliver your content on the ‘for you page.
6. Multicultural And Inclusive
If you target a Gen Z audience, go and research in deeper breadth. If you are a multilingual person, you can do videos on varied offered languages on TikTok. Currently, TikTok has 75 languages and 150+ countries. In addition, like-minded TikTokers can do duet videos together. TikTok is not just an app to gain more followers; instead, it celebrates the different lifestyles and perspectives. The multicultural aspects, including race, gender, age, identity, and orientation, matter for Gen Z users. So keep in mind that you won’t violate those aspects.
7. TikTok Trendsetters
Almost 30% of Gen Z users are the major trendsetters of the TikTok. Gen Z people scroll past the ads quickly. For a better delivery of ads for your brands, get the feedback of Gen Z viewers. Retargeting content will keep your brand in the front row among Gen Z. Having live streaming with Gen Z user creators will get some ideas on your upcoming content. You can try using tiktokcounter to know the performance of your profile and build the strong strategies that uplift your brands reach. Let Gen Z create content for you!
The driving engagement of Gen Z is to have a brand presence agreeable with their perspectives. So first, prioritize what Gen Z loves on this platform. Then go ahead with your video content. As Gen Z belongs to the category of digital natives, start with user-friendly content to attract them. Keep your content creative, consumable, and relatable to captivate your Gen Z audience.